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Praise for Unleash Your Primal Brain

“In highly readable style, Tim Ash moves readers from the basics of brain functioning to the evolution of its regularities, quirks, and affordances. In the process, we gain invaluable insights into human decision-making and behavior.”

— Robert Cialdini – New York Times bestselling author of Influence and Pre-Suasion

“Tim has studied the research on behavioral science and evolutionary psychology and written an excellent book that explains much of human behavior. If you want to know why we do what we do, then read this book.”

— Susan Weinschenk, Ph.D. – Author of 100 Things Every Designer Needs to Know About People

A fascinating and thrilling look into our minds and what matters.”

—Jay Baer – Founder of Convince & Convert, co-author of Talk Triggers

A compelling and highly readable tour de force that will help many people become better versions of themselves by answering the age-old question of why we do the things we do.”

Lance Loveday – CEO of Closed Loop, author of Average Is Losing




“Managing your brain is the job of your life. This book is a good way to understand the operating system we’ve inherited.”

—Loretta Breuning, Ph.D. – Author of Habits of a Happy Brain: Retrain your brain to boost your serotonin, dopamine, oxytocin and endorphin

“Before you try to change someone’s mind or convince somebody to buy from you, it would be wise to understand how that spongy thing in our skull works. From chemistry and biology to psychology and evolution, Tim Ash cracks open the skull (almost literally) to uncover and explain the magic of it all. Unleash Your Primal Brain is a journey and a directive. When you can better understand how we think, you will be primed to know how to make others take action. As much as things have changed, Tim brings it all back to basics… this is one primal read…”

—Mitch Joel – Author, Six Pixels of Separation and CTRL ALT Delete

“They say the mind has a mind of its own. In this fantastic book, Tim introduces us to a strange, wild, but somehow exceedingly familiar friend – our own brain.”

— Robert Rose – Keynote speaker, content strategist, bestselling author of Killing Marketing

“This book would be very helpful for anyone who wants to understand what truly drives attention, emotions and cognitive arousal, from the perspective of psychology! Very addictive read by an author with great experience and academic knowledge. I highly recommend this book!

—Dr. Hedda Martina Šola – Director of the Institute for Neuromarketing, Associate Professor at Oxford Business College

“A no-nonsense look at what drives us – exposes the evolutionary “why” behind our actions!
— Phil Barden – Managing Director of DECODE, bestselling author of Decoded: The science behind why we buy

What a wild ride! Tim’s ambitious book takes us from early life on earth to the bizarre qualities that make us uniquely human. Sleep, memory, herd instinct, motivation, language, culture, cooperation – it’s all in there. A must-read book that will literally blow your mind!

—Joel Comm, New York Times bestselling author, keynote speaker, futurist

“A provocative primer on our primal selves! A must-read to understand why our behavior can create both failures and massive wins.”

—AmyK Hutchens – Award-winning speaker & bestselling author of GET IT: Five Steps to the Sex, Salary and Success You Want

“Tim has a deep passion for making the complexities of human behavior fun, fast, and easy to understand. If you want to understand human behavior, this should be on your nightstand. Don’t overthink this decision – go with your primal brain and be blown away!”

—Will Leach – Author of Marketing to Mindstates

“Learn what it means to be truly human – our evolution comes alive in Tim’s vivid book about the most fascinating art and science of our primal selves.  A treasure-trove of unexpected insights!

— Bryan Kramer – Keynote, CEO of H2H Companies, bestselling author of Human to Human and Shareology

Tim Ash’s book is a user manual for your brain. Read it and you’ll understand not just your own behavior but that of people around you. Packed with science-based insights, this book is practical and always entertaining!

 — Roger Dooley – Author of Brainfluence and Friction

“Buckle up: Tim Ash lets you ride shotgun through the nooks, crannies, and hidden valleys of your own mind. An epic, fun joyride!” 

— Ann Handley – Keynote speaker, Wall Street Journal bestselling author of Everybody Writes and Content Rules

“While reading this book, I was tempted to go look at social media memes or ask my wife for sex. But instead I kept reading and learned why my brain wanted those things. But seriously, this book is an owners manual for the human mind. Open it to any page and you’ll be hooked.” 

— Andy Crestodina – Co-founder & CMO, Orbit Media

“Tim Ash explains how to reliably persuade others from the inside out in his exciting new book.”

— Nir Eyal – New York Times bestselling author of Hooked and Indistractable

“If you don’t know much about “who you are” and “what you want”, learning about your primal brain might shine a new light about your true nature! Read at your own risk but read it!​”

— Patrick Renvoise – President of SalesBrain, bestselling author of Neuromarketing and The Persuasion Code