Discussion Document

Gobundance 2024 Winter Adventure and Mastermind

With Tim Ash


Thanks so much for taking the time to chat with me about the Gobundance 2024 Winter Adventure and Mastermind event in Stowe! It sounds as if it’s going to be a fantastic time!

I have included the session description for Primal Brain Company: Build Powerful Teams By Leveraging Polarization which I think will fit perfectly with the group!

You’ll also find an overview of the kind of event experiences I’ve created for over 100,000 attendees in the last decade and the quote for the honorarium.

Let’s set up a call after you talk with Kelley and Matt in the near future to discuss the details!

Thanks again!

Tim Ash

Event Notes

  • Event Website
  • Dates: Jan 29-Feb 1, 2024
  • Location: The Lodge at Spruce Peak, 7412 Mountain Rd, Stowe, VT 05672
  • Possible keynote dates: Jan 29, or Jan 31 (followed by fireside chat with Elite group)
  • Keynote Topic: Primal Brain Company: Build Powerful Teams by Leveraging Polarization
  • Format: Anchor the whole day – opening keynote, lunch roundtable, book signing, afternoon workshop
  • Old speaking demo reel (5:45): From my digital agency CEO days – focused on online marketing topics. I am much more impactful now!
  • Old About Tim (5:29): Also from my agency days – has some useful background.
  • Post-event trailer: A recent appearance in Brazil in front of 6000. It will give you a sense of the energy that I bring.

Keynote Description


Primal Brain Company:

Build powerful teams by leveraging polarization


Why can’t we ever just get along?…

Deep polarization touches every corner of our society, personal lives, and work!

As an executive, you’ve seen the devastating effects in your workplace:

    • Inter-team conflicts
    • Reduced productivity and engagement
    • Higher employee turnover
    • Inability to attract top talent

Polarization is not some “soft” issue.

It is the brutal reality blocking your success, and you can’t get rid of it!

But what if you could:

    • Understand the roots and advantages of polarization?
    • Reliably and intentionally polarize powerful teams?
    • Turn polarization into an unbeatable ally?

Well, you can!

Evolutionary psychology expert and bestselling author Tim Ash takes you on a provocative tour through our distant past to upgrade your modern workplace.

    • Hone your leadership skills: Discover why certain initiatives foster unity while others unintentionally promote division.
    • Fortify team dynamics: Recognize the subtle triggers that provoke tribalism within teams and learn to redirect them towards collaborative excellence.
    • Boost organizational health: Implement strategies that not only acknowledge our primal instincts but utilize them to create a stronger, more cohesive company culture.

Are you ready to be challenged and transformed?!


What They’re Saying

“Tim Ash gave a great keynote presentation [as our first international keynote]. The feedback we got from the audience was insanely inspiring. I strongly recommend Tim – really humble, super professional. It was awesome – I can’t wait to work with him again!

– Paulo Tenorio – CEO and Founder of Trakto.io – Brazil

I had the privilege of attending Tim Ash’s recent presentation, and I must say, it was truly enlightening. Tim’s discussion  offered invaluable insights into exploration of polarization and its potential as a positive force in the workplace. Throughout the presentation, Tim effortlessly distilled complex concepts into understandable and actionable takeaways.

Tim Ash’s ability to engage the audience with his knowledge and his skill in making intricate ideas accessible make him a true asset in the field. I would highly recommend his presentations to anyone seeking to gain a deeper understanding of human psychology in the context of marketing and workplace dynamics. 

– Brian Yui  – Co-founder, Sage Executive Group

“Tim Ash’s session at our recent virtual summit was the best one of the day!  He brought enthusiasm and a willingness to share everything that he knew with our audience. I highly recommend Tim as a keynote speaker and virtual presenter!”

– Anna Andrews – Portfolio Director at Worldwide Business Research (WBR)

“Tim Ash has been a highly-rated contributor for years. He consistently delivers thought-provoking and solid content that challenges our attendees to improve their landing page optimization. That is the reason that we have brought him back as one of only two people to ever repeat keynote – Tim delivers!

– Shawn Collins, Co-founder of Affiliate Summit.

“Tim is the guru of persuading your online visitors to act, as well as a top notch keynote speaker. Every time he leads our European events, he gets an overwhelmingly enthusiastic reception!

– Sandra Finlay,  Conference Director, Rising Media – Germany

“Tim Ash brought his A-game to his keynote session during our annual client conference. His high-energy, engaging style was an ideal way to kick off the second day of the event. Tim had people both laughing and learning as he delivered thought-provoking, polished, and actionable material.”

– Dave Bruno, Director of Marketing – Aptos

See these and dozens more event organizer testimonials.


The Experience


Dozens of event organizers around the world rave about me and ask for return appearances! Why? Because I am focused on the entire experience: before, during and after the event.


Promotion & Audience Understanding

I’m committed to passionately influencing people, which means I’m more than happy to do whatever I can to help get your audience excited and prepared for the event. Whether it’s a video or a podcast interview, I want to help get them thinking before they arrive.

For most events I provide any or all of the following:

  • Provide you with all of the event-planner assets that you will need
  • Create a custom event promotional video (1-2 minutes)
  • Write a dynamic email that you can send to promote my appearance
  • Record an interview for blog posts or podcasts

I also believe that a great keynote requires thoughtful preparation. That means truly understanding your audience and customizing the presentation to ensure the message hits home. Here are my notes about your audience based on our discussion:


  • Men’s-only event – approximately 250 attendees
  • Members of Gobundance and a few invited guests
  • Typically mid-40’s, with some younger – married with kids
  • Focused on whole life (including family, 85% involved in real-estate investing)
  • Authenticity is important
  • Like to stay active and engaged


During The Event

Unlike many speakers, I prefer to stay the full day or full-event (when possible.) Why? Because I know that when attendees have the chance to interact with your keynote speakers they’re able to get their questions answered and take more away from the event.

So make the most of my time while I’m there:

  • Organize a book signing
  • Do a breakout session
  • Attend cocktail hour
  • Participate on a panel
  • Have a VIP lunch table
  • Conduct office hours

I’m open to almost anything. What can I do to help you make this event memorable? Let’s brainstorm.



After The Event

As an event organizer, I know how exhausting running an event can be. That’s why we want to ensure you’re armed with the necessary assets to make all your event follow-up, easy, fun, and memorable.

Within one day of the event’s end we’ll provide any of the following:

  • A link to the presentation deck to share with every attendee
  • A short reminder video to keep people focused and inspired when they get back to the office
  • A podcast interview or blog post interview about the event
  • A follow-up 30-min online session a few months after the event

Premium Appearance Package

Standard rates for my established speeches:

    • International (outside of North America): $28.5K plus business-class travel
    • North America (US, Canada, Mexico): $18.5K plus business-class travel

Introductory rate for you – my fee includes everything!

My proposal is all-inclusive (even the travel expenses are included). That way there are no surprises for anyone.

Applies only to the latest Polarization speech that I have proposed (valid through Q1, 2024)

Total Fee: $15K

Includes the following:

Prior to Event:

  • One-hour briefing with your event team via Zoom
  • Edited custom 1-3 minute promotional video about the appearance and topic for use on social media
  • Two 500-word original articles related to the speaking topic for newsletter, publication, or websites
  • Interviews with up to three audience members to customize the presentation
  • Interview with your head event organizer on Tim Ash’s Ace The Agenda syndicated podcast (streamed on LinkedIn, YouTube, and iTunes)
  • 112 copies (they come in cases of 28… 🙂) of Tim’s Unleash Your Primal Brain book including shipping to the venue
  • Instant access to event planner resources – bios, photos, stage introductions, social media links
  • One-hour rehearsal with translators (if applicable)
  • A-V check / run-through at event venue
  • LinkedIn and Facebook posts announcing my appearance at the event
  • Round-trip (or connecting) business-class airfare
  • Hotel accommodations
  • Ground transportation
  • Meal allowance

During Event:

  • Keynote presentation (45-60 minute main-stage presentation, date and exact time TBD)
  • Fireside Chat or Audience Q&A (up to 30 minutes)
  • Book Signing / Meet & Greet photo availability (up to 45 minutes)
  • Full set of presentation slides for all attendees (in PDF format)
  • Attendance at VIP dinner or reception

Post Event:

  • One-hour after-event debrief session with organizers via Zoom
  • Ask Me Anything webinar (up to 60 minutes)
  • Full-chapter download from the book (about how people spread culture) for all attendees
  • Up to three 30-minute Primal Brain Company Intro sessions for Client-designated VIPs
  • Access to download the Positive Polarization Toolkit handout for all attendees
  • LinkedIn and Facebook posts with photo albums from my appearance at the event

Next Steps


I have Jan 29th-Feb 1st 2024 on the calendar and am thrilled by the opportunity to present for the group! I would love to jump on another call with you and the team at Gobundance to brainstorm ideas if they’re interested!

Let me know what you think!

So excited,

Tim Ash

Feel free to schedule the follow-up meeting right here: https://go.oncehub.com/TimAsh


About Tim Ash



Tim Ash is an acknowledged authority on evolutionary psychology, marketing, and persuasion. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).

Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.



Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as a trusted advisor with senior executives who want to take their companies to the next level by applying powerful and proven strategies rooted in evolutionary psychology.

For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).

For ten years he was the founding chair of the international Conversion Conference event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim is also the host of the Ace The Agenda podcast for organizers of large conferences and events. He was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts).

Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for seven years and pursued research and Ph.D. studies focused on neural networks, machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and earned his Master’s degree in Computer Science along the way.

Originally born in the Soviet Union, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, salsa dancer, and an avid photographer specializing in travel and fine-art figurative work.