Discussion Document

B2B Online – WBR events in 2024

With Tim Ash


Thanks so much for taking the time to chat with me about the 2024 B2B Online events in Chicago and Florida! It sounds like they are going to be a fantastic time!


I have included the session description for Unleash Your Primal Brain: Tapping the unconscious to move people to action which I think will fit perfectly with the group!


This speech is bulletproof and has been given in a dozen countries on stages ranging from 12000 people to intimate executive groups.


As we discussed, I would love to bookend the day and also include the Your Baby Is Ugly – Live rapid-fire website reviews (description below).


I am also happy to discuss a separate attached Ecommerce Conversion Masterclass (that you could charge separately for). It is not included in the keynote proposal below.


You’ll also find an overview of the kind of event experiences I’ve created for over 100,000 attendees in the last decade and the quote for the honorarium.

Many of your presenters are company insiders. I know that you will see a massive difference in audience response with a professional speaker (who happens to know online marketing at a deep level).


Thanks again!


Tim Ash



Event Notes

  • Event Websites: Chicago, Florida
  • Dates: May 6-8, 2024 (Chicago), Nov 18-19, 2024 (Florida)
  • Locations: Chicago, and Orlando
  • Format: Anchor the whole day – opening keynote, lunch roundtable, book signing, closing general session 
  • Opening keynote topic: Unleash Your Primal Brain: Tapping the unconscious to move people to action
  • Closing general session topic: Unleash Your Primal Brain: Tapping the unconscious to move people to action
  • Optional masterclass topic: Ecommerce Conversion Masterclass (on an attached day – not included in the fee discussion below)
  • Post-event trailer: A recent opening keynote appearance at the Trakto marketing conference in Brazil in front of 6000. It will give you a sense of the energy that I bring.

Content Descriptions


Opening Keynote

Unleash Your Primal Brain:

Tapping the unconscious to move people to action


Drop a rock. It falls and hits the ground.

Once you understand brain evolution, many of our decisions will become easily predictable. To a scary degree, we are walking robots with knee-jerk responses, and not the rational geniuses with free will that we like to imagine.

What if you understood how the brain really makes decisions, and could consistently influence it? In this dynamic keynote, bestselling author and neuromarketing expert Tim Ash will teach you key strategies for influencing the primitive and irrational parts of the brain that are really in charge of our actions. You’ll learn how to tap powerful universal motivations and automatic responses to deliver your marketing message on-target every time.

Walk away with a new perspective on the brain, and several durable and practical strategies for ethically influencing your audience.

Are you ready to be inspired?

Get ready to become a super-persuasive marketer!


Closing General Session

Your Baby Is Ugly:

Live rapid-fire website reviews


You know that your website stinks – its just a question of degree. You suspect that it has cost you a lot of money and lost opportunity over the years. But no one has been willing to tell you the hard truth about exactly what’s wrong with it – until now…

Tim Ash literally wrote the bestselling books on Landing Page Optimization and has helped agency clients around the world to create over $1,200,000,000.00 in documented value through better websites. Learn from the example of your peers, or submit your website, and Tim will take an unflinching but loving look at how to improve your site.

Prepare to unlock massive value if your website is selected!


Optional Masterclass (On a separate day and not included in the fee proposal)

Ecommerce Conversion Masterclass


Join digital marketing expert Tim Ash in this fast paced crash course in optimizing your eCommerce experiences! Powerful prepared content will alternate with practical hands-on examples from the audience. Plenty of time will be left for insightful discussion to answer your specific questions.


What you will learn:

    • Interactive rapid-fire live reviews of attendee eCommerce websites
    • Mistakes to avoid on key pages: homepage, search results, category, product detail, and checkout
    • Mobile eCommerce challenges and how to approach them
    • How to structure your categories and products selection to maximize sales
    • Effective abandonment recovery techniques for shopping carts
    • Supporting the full customer journey with marketing automation
    • Personalization and one-on-one experiences
    • Offline and call-center follow-ups to amplify sales
    • How to use data append to create look-alike audiences
    • Driving effective traffic with programmatic media buying and retargeting

Tim personally guarantees that you will be overloaded with actionable take-aways that will pay for themselves many times over!



What They’re Saying

“Tim Ash gave a great keynote presentation [as our first international keynote]. The feedback we got from the audience was insanely inspiring. I strongly recommend Tim – really humble, super professional. It was awesome – I can’t wait to work with him again!

– Paulo Tenorio – CEO and Founder of Trakto.io – Brazil

I had the privilege of attending Tim Ash’s recent presentation, and I must say, it was truly enlightening. Tim’s discussion  offered invaluable insights into exploration of polarization and its potential as a positive force in the workplace. Throughout the presentation, Tim effortlessly distilled complex concepts into understandable and actionable takeaways.

Tim Ash’s ability to engage the audience with his knowledge and his skill in making intricate ideas accessible make him a true asset in the field. I would highly recommend his presentations to anyone seeking to gain a deeper understanding of human psychology in the context of marketing and workplace dynamics. 

– Brian Yui  – Co-founder, Sage Executive Group

“Tim Ash’s session at our recent virtual summit was the best one of the day!  He brought enthusiasm and a willingness to share everything that he knew with our audience. I highly recommend Tim as a keynote speaker and virtual presenter!”

– Anna Andrews – Portfolio Director at Worldwide Business Research (WBR)

“Tim Ash has been a highly-rated contributor for years. He consistently delivers thought-provoking and solid content that challenges our attendees to improve their landing page optimization. That is the reason that we have brought him back as one of only two people to ever repeat keynote – Tim delivers!

– Shawn Collins, Co-founder of Affiliate Summit.

“Tim is the guru of persuading your online visitors to act, as well as a top notch keynote speaker. Every time he leads our European events, he gets an overwhelmingly enthusiastic reception!

– Sandra Finlay,  Conference Director, Rising Media – Germany

“Tim Ash brought his A-game to his keynote session during our annual client conference. His high-energy, engaging style was an ideal way to kick off the second day of the event. Tim had people both laughing and learning as he delivered thought-provoking, polished, and actionable material.”

– Dave Bruno, Director of Marketing – Aptos

See these and dozens more event organizer testimonials.


The Experience


Dozens of event organizers around the world rave about me and ask for return appearances! Why? Because I am focused on the entire experience: before, during and after the event.


Promotion & Audience Understanding

I’m committed to passionately influencing people, which means I’m more than happy to do whatever I can to help get your audience excited and prepared for the event. Whether it’s a video or a podcast interview, I want to help get them thinking before they arrive.

For most events I provide any or all of the following:

  • Provide you with all of the event-planner assets that you will need
  • Create a custom event promotional video (1-2 minutes)
  • Write a dynamic email that you can send to promote my appearance
  • Record an interview for blog posts or podcasts

I also believe that a great keynote requires thoughtful preparation. That means truly understanding your audience and customizing the presentation to ensure the message hits home. Here are my notes about your audience based on our discussion:


  • Chicago approximately 700-750 people, Florida approximately 350 people
  • Small, midsize, and large manufacturing and distribution companies
  • Roles include ecommerce marketers, digital, sales, and some IT
  • Seniority: 5% C-level, 45% SVP/VP/Dir, 32% senior manager
  • Big issues: internal change (buyers are younger), need to be responsive and make quick decisions


During The Event

Unlike many speakers, I prefer to stay the full day or full-event (when possible.) Why? Because I know that when attendees have the chance to interact with your keynote speakers they’re able to get their questions answered and take more away from the event.

So make the most of my time while I’m there:

  • Organize a book signing
  • Do a breakout session
  • Attend cocktail hour
  • Participate on a panel
  • Have a VIP lunch table
  • Conduct office hours

I’m open to almost anything. What can I do to help you make this event memorable? Let’s brainstorm.



After The Event

As an event organizer, I know how exhausting running an event can be. That’s why we want to ensure you’re armed with the necessary assets to make all your event follow-up, easy, fun, and memorable.

Within one day of the event’s end we’ll provide any of the following:

  • A link to the presentation deck to share with every attendee
  • A short reminder video to keep people focused and inspired when they get back to the office
  • A podcast interview or blog post interview about the event
  • A follow-up 30-min online session a few months after the event

Premium Appearance Package

My fee includes everything!

My proposal is all-inclusive (even the travel expenses are included). That way there are no surprises for anyone.

Total Fee: $17.5K

Includes the following:

Prior to Event:

  • One-hour briefing with your event team via Zoom
  • Edited custom 1-3 minute promotional video about the appearance and topic for use on social media
  • Two 500-word original articles related to the speaking topic for newsletter, publication, or websites
  • Interviews with up to three audience members to customize the presentation
  • Interview with your head event organizer on Tim Ash’s Ace The Agenda syndicated podcast (streamed on LinkedIn, YouTube, and iTunes)
  • 112 copies (they come in cases of 28… 🙂) of Tim’s Unleash Your Primal Brain book including shipping to the venue
  • Instant access to event planner resources – bios, photos, stage introductions, social media links
  • One-hour rehearsal with translators (if applicable)
  • A-V check / run-through at event venue
  • LinkedIn and Facebook posts announcing my appearance at the event
  • Round-trip (or connecting) business-class airfare
  • Hotel accommodations
  • Ground transportation
  • Meal allowance

During Event:

  • Keynote presentation (45-60 minute main-stage presentation, date and exact time TBD)
  • Fireside Chat or Audience Q&A (up to 30 minutes)
  • Book Signing / Meet & Greet photo availability (up to 45 minutes)
  • Full set of presentation slides for all attendees (in PDF format)
  • Attendance at VIP dinner or reception

Post Event:

  • One-hour after-event debrief session with organizers via Zoom
  • Ask Me Anything webinar (up to 60 minutes)
  • Full-chapter download from the book (about how people spread culture) for all attendees
  • Up to three 30-minute Primal Brain Company Intro sessions for Client-designated VIPs
  • LinkedIn and Facebook posts with photo albums from my appearance at the event

Next Steps


I have the dates for both events currently blocked on the calendar and am thrilled by the opportunity to present for the group! I would love to jump on another call with you towards the end of the year when you are actively in the planning process!

Let me know what you think!

So excited,

Tim Ash

Feel free to schedule the follow-up meeting right here: https://go.oncehub.com/TimAsh


About Tim Ash



Tim Ash is an acknowledged authority on evolutionary psychology, marketing, and persuasion. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).

Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.



Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as a trusted advisor with senior executives who want to take their companies to the next level by applying powerful and proven strategies rooted in evolutionary psychology.

For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).

For ten years he was the founding chair of the international Conversion Conference event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim is also the host of the Ace The Agenda podcast for organizers of large conferences and events. He was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts).

Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for seven years and pursued research and Ph.D. studies focused on neural networks, machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and earned his Master’s degree in Computer Science along the way.

Originally born in the Soviet Union, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, salsa dancer, and an avid photographer specializing in travel and fine-art figurative work.