Discussion Document

Applied Materials Marketing Training

With Tim Ash


Thanks so much for taking the time to chat with me about the marketing workshop you are planning! It’s also great to fellow UCSD alum.

I have included the some possible topics below which I think will fit perfectly with the group!

I have done internal marketing team trainings for Google, Meta, YouTube, as well as at companies around the world ranging from Germany to Brazil.


A couple of things that make my appearance unique:

  • I am there for the full day, and in addition to a 4-hour workshop can have several high-value hands-on sessions for smaller groups to instantly help with their biggest marketing challenges
  • Each of my sessions is a combination of short presentation, rapid-fire Q&A, and applying the concepts learned collaboratively to pre-arranged parts of your specific marketing projects (not some pre-canned fantasy exercises)

You’ll also find an overview of the kind of experiences I’ve created for over 100,000 attendees in the last decade and the quote for the required investment.

Let’s set up a call after you talk with your team to come up with a custom agenda and make it as valuable as possible for you!

Thanks again!

Tim Ash

Event Notes

  • Company Website
  • Dates: TBD Approximately Jan 22-31, 2024
  • Location: In-person at the Santa Clara location
  • Format: 4-hour training
  • Audience: Approximately 30 marketers drawn from 6-8 business units

Custom Content Options

The workshop would be constructed out of the following teaching modules. Most modules are approximately one hour in length. And I am available for a full eight hours (part group presentation, and part meetings with specific teams).  The exact agenda would be collaboratively customized.

Unleash Your Primal Brain: Tapping the unconscious to move people to action

Drop a rock. It falls and hits the ground.

Once you understand brain evolution, many of our decisions will become easily predictable. To a scary degree, we are walking robots with knee-jerk responses, and not the rational geniuses with free will that we like to imagine.

What if you understood how the brain really makes decisions, and could consistently influence it? In this dynamic keynote, bestselling author and neuromarketing expert Tim Ash will teach you key strategies for influencing the primitive and irrational parts of the brain that are really in charge of our actions.  You’ll learn how to tap powerful universal motivations and automatic responses to deliver your marketing message on-target every time.

Walk away with a new perspective on the brain, and several durable and practical strategies for ethically influencing your audience.

Are you ready to be inspired?

Only an illogical person would miss this session…

Branding Versus Direct Response: How to end the war so everybody wins!

Both sides are dug in. Each views the other with suspicion and skepticism – thinking that their own viewpoints are correct and complete.

In this exciting keynote, bestselling author and neuromarketing expert Tim Ash unites these seemingly intractable enemies. You will walk away with a practical framework to unify the best of both branding and direct response –  the most powerful way to create effective marketing campaigns.

Are you ready to win the peace, and create consistently higher profits?

You’ll never look at campaigns the same way again!

Unleash Your Primal Brain: How People Evolved To Spread Culture!

People are bizarre!

Unlike other animals which occupy wide ecological niches, we did not physically adapt to our environment. Instead we placed one giant evolutionary bet on spreading culture.

We can learn more from our surrounding tribe than we ever could in a lifetime of direct experience.

In this dynamic keynote by evolutionary psychology and marketing expert Tim Ash you will learn:

  • What makes people physically different from all other animals
  • How genes and culture co-evolved us
  • The building blocks of culture
  • How we learn and teach others
  • The importance of blind faith and following social rules

Get ready – it’s going to be a wild ride!

The Transformative Power of Storytelling!

There are countless animal species which can communicate and use sophisticated language.

But storytelling is a uniquely-human superpower! We have used it to build massive civilizations, and to take over the whole planet.

What drove us to evolve this sophisticated new ability? The only way to unleash the power of storytelling is to understand it’s deep evolutionary roots.

In this dynamic keynote by evolutionary psychology and marketing expert Tim Ash you will learn about:

  • How we can literally mind-meld with others
  • How stories create causality and help us to understanding the world
  • Practicing important skills without paying the high price
  • Reinforcing tribal cohesion and unity

Get ready – it’s going to be a wild ride!

Move Them To Action! – Building instant trust online

Websites have very real trust issues – they create anxiety and uncertainty for your visitors. Before people will act, their fears and concerns must be overcome. But how can you do this when you only have seconds to establish trust?

In this provocative keynote, bestselling author and neuromarketing expert Tim Ash will show you how to effectively use the Four Pillars of Trust to instantly inspire action. Learn via vivid examples of how appearance, authority, social proof, and transactional assurances can consistently skyrocket your website’s effectiveness.

Are you ready to be more trustworthy, and reap the rewards?

Why Your Content Marketing Is Failing – And how to save it

Your team keeps pumping out content, but is it really helping to grow your business? Do you feel like you are running faster and faster on the hamster wheel because you have to be everywhere and at all times? There has to be a better way… and there is!

Stop spewing garbage that no one is interested in. Learn how to create compelling content that actually helps your website visitors move down the sales funnel, and makes you money in a predictable manner.

Online marketing expert Tim Ash will teach you:

  • The difference between noise-making and being of service
  • Why content is critical to support every stage of the buyer journey
  • The content marketing sweet-spot, and where it will not help you
  • Three key strategies for creating content that converts

Join Tim on a provocative trip that will have you questioning all of your content marketing assumptions!

Spotting The Seven Deadly Sins of Websites

The world is littered with awful websites. You see them every day – including your own site. But what specifically is wrong with them and how can you make them better?

Tim Ash literally wrote two bestselling books on Landing Page Optimization and has helped agency clients around the world to create over $1,200,000,000.00 in documented value through better websites.

This fast-paced and practical session will provide you with a crash course on website optimization. Learn to instantly spot the Seven Deadly Sins that are present in almost every website, and how you can avoid them.

Unlock the full value of your site, and see it with different eyes!

Your Baby Is Ugly – Live rapid-fire website reviews

You know that your website stinks – its just a question of degree. You suspect that it has cost you a lot of money and lost opportunity over the years. But no one has been willing to tell you the hard truth about exactly what’s wrong with it – until now…

Tim Ash literally wrote the bestselling books on Landing Page Optimization and has helped agency clients around the world to create over $1,200,000,000.00 in documented value through better websites. Learn from the example of your peers, or submit your website, and Tim will take an unflinching but loving look at how to improve your site.

Prepare to unlock massive value if your website is selected!




What They’re Saying

“Tim Ash gave a great keynote presentation [as our first international keynote]. The feedback we got from the audience was insanely inspiring. I strongly recommend Tim – really humble, super professional. It was awesome – I can’t wait to work with him again!

– Paulo Tenorio – CEO and Founder of Trakto.io – Brazil

I had the privilege of attending Tim Ash’s recent presentation, and I must say, it was truly enlightening. Tim’s discussion  offered invaluable insights into exploration of polarization and its potential as a positive force in the workplace. Throughout the presentation, Tim effortlessly distilled complex concepts into understandable and actionable takeaways.

Tim Ash’s ability to engage the audience with his knowledge and his skill in making intricate ideas accessible make him a true asset in the field. I would highly recommend his presentations to anyone seeking to gain a deeper understanding of human psychology in the context of marketing and workplace dynamics. 

– Brian Yui  – Co-founder, Sage Executive Group

“Tim Ash’s session at our recent virtual summit was the best one of the day!  He brought enthusiasm and a willingness to share everything that he knew with our audience. I highly recommend Tim as a keynote speaker and virtual presenter!”

– Anna Andrews – Portfolio Director at Worldwide Business Research (WBR)

“Tim Ash has been a highly-rated contributor for years. He consistently delivers thought-provoking and solid content that challenges our attendees to improve their landing page optimization. That is the reason that we have brought him back as one of only two people to ever repeat keynote – Tim delivers!

– Shawn Collins, Co-founder of Affiliate Summit.

“Tim is the guru of persuading your online visitors to act, as well as a top notch keynote speaker. Every time he leads our European events, he gets an overwhelmingly enthusiastic reception!

– Sandra Finlay,  Conference Director, Rising Media – Germany

“Tim Ash brought his A-game to his keynote session during our annual client conference. His high-energy, engaging style was an ideal way to kick off the second day of the event. Tim had people both laughing and learning as he delivered thought-provoking, polished, and actionable material.”

– Dave Bruno, Director of Marketing – Aptos

See these and dozens more event organizer testimonials.


The Experience


Dozens of meeting and event organizers around the world rave about me and ask for return appearances! Why? Because I am focused on the entire experience: before, during and after the event.


Generating Excitement

I’m committed to passionately influencing people, which means I’m more than happy to do whatever I can to help get your audience excited and prepared for the workshop. Whether it’s a video or a podcast interview, I want to help get them thinking before they arrive.

For most events I provide any or all of the following:

  • Provide you with all of the event-planner assets that you will need
  • Create a custom event promotional video (1-2 minutes)
  • Write a dynamic email that you can send to promote the training
  • Record an interview for blog posts or podcasts


During The Event

Unlike many workshop presenters, I prefer to stay the full day or full-event (when possible.) Why? Because I know that when attendees have the chance to interact with your trainers they’re able to get their questions answered and take more away from the event.

So make the most of my time while I’m there:

  • Organize a book signing
  • Have a lunch-and-learn discussion
  • Conduct office hours with smaller groups

I’m open to almost anything. What can I do to help you make this event memorable? Let’s brainstorm.


After The Event

As an event organizer, I know how exhausting running an event can be. That’s why we want to ensure you’re armed with the necessary assets to make all your event follow-up, easy, fun, and memorable.

Within one day of the event’s end we’ll provide any of the following:

  • A link to the presentation deck to share with every attendee
  • A short reminder video to keep people focused and inspired after the training
  • A podcast interview or blog post interview about the training for your internal newsletters
  • A follow-up 60-min online session a few months after the event

Premium Onsite Training Day Package



My fee includes everything!

My proposal is all-inclusive (even the travel expenses are included). That way there are no surprises for anyone.

Total Fee: 17.5k

Includes the following:

Prior to Event:

  • One-hour briefing with your event team via Zoom
  • Edited custom 1-3 minute promotional video about the workshop for internal emails
  • Two 500-word original articles related to the speaking topic for newsletter, publication, or websites
  • Interviews with up to three audience members to customize the presentation
  • 56 copies (they come in cases of 28… 🙂) of Tim’s Unleash Your Primal Brain and Landing Page Optimization books including shipping to the venue
  • Instant access to event planner resources – bios, photos, stage introductions, social media links
  • A-V check / run-through at event venue
  • Round-trip (or connecting) business-class airfare
  • Hotel accommodations
  • Ground transportation
  • Meal allowance

During Event:

  • A full 8-hour program customized to you exact needs!

Post Event:

  • One-hour after-event debrief session with organizers via Zoom
  • Ask Me Anything webinar (up to 60 minutes)

Next Steps


I have Jan 22-31 2024 on the calendar and am thrilled by the opportunity to present for the group! I would love to jump on another call with you and the team at Applied Materials to brainstorm ideas for the custom agenda!

Let me know what you think!

So excited,

Tim Ash

Feel free to schedule the follow-up meeting right here: https://go.oncehub.com/TimAsh


About Tim Ash



Tim Ash is an acknowledged authority on evolutionary psychology, marketing, and persuasion. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).

Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.



Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as a trusted advisor with senior executives who want to take their companies to the next level by applying powerful and proven strategies rooted in evolutionary psychology.

For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).

For ten years he was the founding chair of the international Conversion Conference event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim is also the host of the Ace The Agenda podcast for organizers of large conferences and events. He was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts).

Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for seven years and pursued research and Ph.D. studies focused on neural networks, machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and earned his Master’s degree in Computer Science along the way.

Originally born in the Soviet Union, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, salsa dancer, and an avid photographer specializing in travel and fine-art figurative work.