Check out Tim’s guest appearance on Adam Helweh’s Marketing In The Raw podcast!
We talked about how marketers can extend their career and maximize success by focusing on the minds that they are trying to persuade instead of the latest technology.
In this episode Tim Ash talks with me about evolutionary psychology, why should marketers care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day.
Tim Ash is a sought-after international keynote speaker and acknowledged authority on evolutionary psychology and digital marketing.
He ran digital marketing agency SiteTuners for almost 20 years where he worked with clients like Google, Nestle, Facebook, Expedia, Cisco, Siemens, and many more. He’s the author of two bestselling books on Landing Page Optimization as well as his new book “Unleashing Your Primal Brain: Demystifying how we think and why we act “.